At the time America’s Second Harvest had very little of the public’s attention. I used some bad boy action to
see if they could get a little more attention. Understandably they were not happy. Got a cease and desist letter. I revised to image to feature Jeff Bridges’ hunger non profit. End Network. Second Harvest changed the org’s name to Feeding America not too long after. Nowadays they have a very good marketing and pr team and lot’s of awareness now.

owen plotkin hijacked an ad for hunger awareness stunt
bad boy